Logo Design – 5 Rules to Seek Success

Logo design, it’s important you know exactly what you’re designing. It’s a big wide world, and creating a logo that is purely unique and unseen can be difficult, especially when it comes to creating for a large company. There are a number of ways you can set your design apart from others and stand out from the crowd, and this article will teach you exactly how to do that.

1. Go back to basics – It’s important that your logo grabs attention, but sometimes making it too flashy can tend to become a bit of an eyesore, especially if it’s for a large international company. Simplicity is a core rule, and even though some of you may think rules are made to be broken, in this case they are definitely not meant to be. Larger companies keep this rule close, with most major sporting brands keeping it simple yet effective, making them among the most recognised on the planet.

2. Consider customisation – Throughout decades, there have been a number of different logo styles to grace advertisements on billboards and television. But which one of them looks the most unique and recognisable? A certain soft drink brand has been using the same font style for over a century, and has continued to dominate the soft drink industry for just as long, and even though keeping it simple is key, it is also important to incorporate a little bit of unique and creative flair.

3. Accept public criticism – In the last decade or so, social media has boomed massively and continues to do so, and with the growing amount of people that use it, almost every man and his dog has developed an opinion about something or other. This is why it is important to accept feedback and criticism from the public, negative or otherwise. In saying that however, you must learn that not every opinion is going to be clear cut and nice, and must expect the occasional troll or harassment.

4. Add personality – Yes, the first rule states that you need to keep it simple, but this doesn’t mean you need to make it completely bland and devoid of any emotion. Adding a flair of personality brings your logo into the limelight, making it noticeable and leaves an impression in the viewers mind. If the logo leaves an impression, this may lead them to have interest in the product and in turn it may even create a new customer for the company. There are a number of companies that have done this, and have moved on to become multi billion dollar industries.

5. Understand colours and their effects on the human psyche – It is widely known that colours have a certain effect on the human mind. A number of green shades can represent balance and tranquillity in the mind, whereas strong reds can cause the mind to view it as hostile and angry. However, when colours are mixed, they can influence the mind in a multitude of unforeseen ways and can leave a lasting impression. McDonald’s is one such company which employs strong red’s and yellow’s, making it instantly recognisable as a fast food company, with yellow employing an emotional response and red employing a physical one, linking hunger and desire to one another.

It is a wide world of logo’s, and standing apart from the crowd is no easy feat. But with these tips, you can be assured that with a bit of knowledge, you can develop your own look and make sure your logo is noticed and put on the map of large industries.

Reasons to Hire a Graphic Designer

Who is a graphic designer?

A graphic designer is a professional who is skilled to create and assemble photos or images, motion graphics or typography, with an objective to enhance and upgrade the aesthetic appeal of your business. They can work out solutions to make your brand stand class apart in this highly competitive market by making it appear more professional, thus opening your services and products up to an entirely new audience and market.

Here is a quick glance at what all a graphic designer can do for your business.

To better explain and understand the benefits of hiring a graphic designer, we present to you a few points.

Gives your brand a much-needed boost

Who says that every business has to stand out to thrive? For instance, locksmith is a small community and it gains trade from being the only proponent of an important service. For businesses that have tough competition, however, high quality branding is second to none.

A brand is all about how your customers perceive you. It is made from customer facing element of your business – the policy of your customer service, how you tackle their queries, the tone of copywriting, the name of your company, and – above all – how your brand looks.

The logo of your company, the website layout and marketing materials, chosen colours and font, give the first impression to visitors of what your business and company is like. A professional graphic designer knows how to manipulate these elements to make sure your customers perceives you in a positive way. Remember, while a weak brand is instantly forgettable, a strong brand is hard to forget.

Prepares your business for future

A picture has the power to communicate message in a more effective and better way. Also, it explains the complex message much faster than a paragraph can ever. This, certainly, is going to be the most important tactic for business to catch the attention of audience in the near future.

It is a known fact that internet users are short on patience and switch from one page to the other within a few seconds. The best way to hold their attention span is by creating graphics that are attractive and captivating. One of the finest examples of image communication is the symbol based language of emoji. Also, the major search engine stresses the importance of improving image searches.

Solves issues and problems creatively

Modern businesses can never have several creative thinkers that actually is good because graphic designers have the ability to solve the problems in a creative way. This creative problem solving skill make them high in demand. Throughout a graphic designer course, students are bombarded with one problem after another and are motivated and encourages to experiment and find their own unique visual solutions.

Consequently, such a professional can extend help in many ways such as with your business decisions. The area might not be related to their expertise but they can show how to look at it from a different perspective altogether.

Saves times

Time is precious. If you are running a business, it is apparent you might not have sufficient time to take care of graphic design. Good and attractive design is not something you would stumble upon. It is the right blend of skills that need a specialist training and a lot of practice. It will take you several years to master the software required to complete graphic design projects to a professional level. However, when you hire a graphic designer, you do not have to worry about anything.

What are you waiting for?

With so much to offer, investing in the services of a graphic designer is worth a consideration. Tap the benefits of their services and give your business the exposure it needs to flourish.

Secrets to Making Your Web Design Picture Perfect

Every day, as I open the internet, I find myself in a pool of websites. Often, I categorize some as trash and others as useless. I simply scroll down to see something that won’t make me cringe. Unless I come across something beautiful that runs smoothly on my aesthetic sense, I keep gritting my teeth with a repeat thought “Ugh! This Again!”

However, every once in a while, I successfully find a website that’s a real feast for the eyes, that instantly capture my attention, something that stirs my curiosity and I couldn’t resist to explore.

And to make these eCommerce masterpieces is the holy grail of every web development agency. For the reason that nobody wants to waste time on ambiguous, inefficient and time-sucking websites.

Now if you have been wondering how these sites become so picture-perfect, here are the essential elements of its secret sauce.

  • Keep the Design Attractive but Minimal:

Simplicity is the key. You need to deliver your message to the masses which includes the people from different demographics with different mindset and preferences. So, you need a design that fulfills the aesthetic and informative demands of the target audience.

Descriptive websites trouble the visitors as they face difficulty in finding their desired content. Today, people adore the sites with minimum, but all-important information. Everything from colors selection, to contrasts, fonts, data fill forms, call-to-action buttons and pop-up windows (better to avoid) should stay minimal for improved user experience.

Parallax design is still trending. But as far as SEO is concerned, businesses with customized templates and single-page layouts can magnet more traffic and potential leads.

eCommerce sites are now coming with personalized content management systems that offer remarkable support to the site users; be it admin, vendors, and buyers. It also results in better user experience which, in turn, helps the marketers with the search engine optimization process.

Don’t forget to add search bar at the prominent place on homepage even if it’s not your eCommerce site. Often, I get irritated when I need to search something on a website. this usually happens in case of websites offering services such as IT consulting firms. Search bars don’t involve much efforts in design and development but brings ease in the user’s life because he instantly gets the desired results for whatever he looks for on the website.

  • One-Page, Multi-Grids Template:

Running a small startup or want to promote your brick and mortar store online? Parallax web design is the solution. But, it’s not enough for even a medium-sized eCommerce business. In that case, you need to deliver outstanding user experience.

Minimal UX/UI design not only helps in delivering the flawless user experience but also act as a game booster for search engine optimization. Reason? It makes the web layout more logical and comprehensible with impressive visual quality. Moreover, every single website design element is readily determined by both the visitors and search engine crawlers.

As you tend to keep the navigation clear and easygoing, you can grab more people’s attention. It is an open fact that site visitors tend to leave it if they don’t find their desired information within a few seconds of their arrival. So, always place your business messages and essential products or services on the homepage.

Don’t overstuff the homepage. The website menu is the first thing most of the people check as they visit any website. Just like the navigational wheel in the ship, this menu directs the user to different pages with relevant information they are seeking for. Keep it prominent by placing it above the fold on main web page.

Always use additional buttons with short, clear call-to-action on them. For instance, if you want to direct the site visitor to another page for more information then ‘Read More’ or ‘Explore Here’ is the right button. The most generic and frequently used button is ‘Click Here’ that direct the users to the relevant page.

  • Give Substantial Value to Responsiveness:

eCommerce is all about digital business solutions. Your website design should also complement your digital needs out of which the most significant one is capturing the attention of mobile users. Here, website responsiveness takes a considerable lead on all other factors.

Search engine crawlers will not index your website if it is not responsive across all digital platforms – browsers and mobile devices.

Survival, in today’s fast-paced digital millennium’ is for the fastest. The quick loading of a website (2-3 seconds) means the user will instantly get the desired information. Hence, he tends to stay longer on your site that means your site’s bounce rate will not reach the alarming situation. Greater the bounce rate, the poor will be the site’s ranking in the search engines.

Responsive websites usually have decreased bounce rates – visitors are more likely to stay at your web pages for an extended period. Google’s mobile-first-index makes essential for the websites to speed up their loading span – like a flashback. Now, you will ask for the reasoning.

It’s mandatory because, now, the search engine crawlers also index the websites through their mobile versions. And, in case, your site isn’t mobile-friendly crawlers will not index it, and therefore, you have to forget about top rankings in the search engines.

What Else?

  • Avoid interruption ads by all possible means as they impede the user experience process. Pop-ups windows trouble the smartphone users the most due to small screen size compared to the desktop displays.
  • Short video backgrounds are also in trend, but you need to do it watchfully. Incorporate videos with fast loading speed so that they will not leave any negative impact on your search engine optimization and marketing efforts.
  • Persuasive content with accurate alignment makes a website too catchy to magnet the viewer’s attention. Keep the visual content minimum and focus on appropriate positioning on textual content complementing the overall web design.

The Verdict:

Your eCommerce website design should deliver flawless user experience. It will become user-friendly when incorporates the following features – necessary for unified functionality.

  • Custom template
  • Suitable canvas size
  • Exceptional readability
  • Interruption-free navigation
  • Easy-to-load, quality imagery
  • Minimum reliance on pop-up ads
  • Compatible to all devices and browsers

Finding An Affordable Web Design Company – What To Look For

It is to be appreciated that E-commerce is one of the most important technologies that have emerged from the Internet. It allows individuals to exchange items and services right away, without barriers of time or location. Online shopping allows consumers to go on the internet and purchase or sell practically anything they want at any time of the day or night. Your website must therefore be tailored and designed to take the above into consideration.

When you initially consider what you require from your website design company, the most important fact is that you need a website that ‘works’ as per the below requirements;

  • It ought to load quickly in all internet browsers, and all the web links ought to function.
  • Visitors need to have the ability to easily find you in the main online search engines, whilst browsing quickly to the web pages and information they want.
  • It is also essential that your website mirrors the style of your business.

Your pictures and other graphics is of paramount importance in this networked globe, as it lends an identity to both your website and your business. Your website is basically a home window whereby the world sees your company. This can significantly influence their decision as to whether to do business with you, depending on what they see. You have only have a couple of seconds to thrill your website site visitor with your firm’s professionalism and integrity.

The competent website designer of today should understand search engine optimization, graphic arts, scripting and a host of other variables. Without this required expertise, the web presence of your organisation may drop by the wayside.

You must therefore seek a firm with an excellent record. Such a company will boldly and proudly presents a profile of past jobs on its website. A recognized firm is additionally, normally a member of a specialist grouping or chamber of business. Look at the logo designs on their website, and see where else on the Internet it pops up.

On top of that, a high quality company will provide a totally free assessment and reasonable quote so that you can have a clear idea of your expenses upfront. Then after paying due attention to your requirements, they’ll start the job. An essential gauge of professionalism and competence, is when they give you screen shots and mock-ups that show precisely how your site will look. They will then listen to your feedback and make any changes you call for. In other words, they’ll deal with you until you obtain what you require as a final product.

Picking the best website design business is an essential action for your business. Get it right and you will also have the confidence you require to develop your company. In turn, your consumers and website visitors will have the enhanced self-confidence to do business with you.

The speed at which technology moves dictates that web design companies must additionally provide web and multimedia growth services to its client base. At every phase of the development process, rom theoretical layout to product release, the service provider must ensure that the highest quality standards are maintained.

Introducing The Affordable Website

I believe web-as-a-platform services have matured to the point of offering exceptional value, and in my opinion, have moved the needle on affordable website design. I also believe this is good news because just creating a website and not marketing it in some fashion is like building a beautiful building in a field without any roads or even a footpath. To say the least, such a location is not going to do much good finding customers or vice versa! Yes, your website may be “beautiful”, but what good is it if no one can find it?

I have seen countless websites go bust-that is-not provide any kind of return on investment. This is why I broke away from the old paradigm of “if you build it they will come” and created Buzz Marketing. I believe in straightforward and modern web design that is easy to access on any kind of device, but the big question that people don’t ask is, what comes after that? My answer: Every website needs buzz factors to drive the best possible traffic. These buzz factors are different for every business and there are no silver bullets. Here are some common website buzz factors that can move the needle on a small business website.

As with any web project, it takes some research and experience before considering which marketing approach may yield the best results for finding desirable web traffic. Even though most business owners don’t like to hear this, it’s important to note that most marketing, despite all of the digital drumbeats promising this and that, is still an exercise in trial and error. Don’t believe that? You are likely 30 years younger than me-just a guess.

Of course, a website does not market itself. It has to be tied into your business model in a way that makes sense for your business. This takes effort and costs money, and it is as important as the website itself. If you’ve been in business for a while this insight is likely redundant, but I’m primarily writing this for new business owners who are at the mercy of many suspect services all clamoring they have “the best” marketing solution.

I’m here to tell you there is no best marketing solution. Every factor that makes marketing work for a company is a variable, and learning to understand those variables for your particular business will be a likely indicator of your future success.

Anyway, to make an affordable website happen for a reasonable design fee, the basic website may lack some goodies like professional copywriting, logo design, virtual tours, e-commerce, a blog, a booking system, a food menu, an event calendar, SEO, and the list goes on! No worries, as I often tell clients, it’s OK to build your website as time and money allows.

If you’re a new business, I don’t recommend going in debt for a website unless you are planning an online business–which in this case–is your virtual storefront and you need what you need to be in business.

What’s important for most non-eCommerce businesses is that you purchase only what you need when you need it. The DIY website is a possibility for business owners that have the time to figure out how to make a website. It’s not for everyone, however.

Consider finding a reasonably priced website starter package from a website design expert that gives you time to focus on growing your business income-not your expenses. If you don’t have the patience and skills to do this yourself, consider a freelance partner who has a pedigree to make it happen for you.