day, as I open the internet, I find myself in a pool of websites.
Often, I categorize some as trash and others as useless. I simply scroll
down to see something that won’t make me cringe. Unless I come across
something beautiful that runs smoothly on my aesthetic sense, I keep
gritting my teeth with a repeat thought “Ugh! This Again!”
every once in a while, I successfully find a website that’s a real
feast for the eyes, that instantly capture my attention, something that
stirs my curiosity and I couldn’t resist to explore.
And to make
these eCommerce masterpieces is the holy grail of every web development
agency. For the reason that nobody wants to waste time on ambiguous,
inefficient and time-sucking websites.
Now if you have been wondering how these sites become so picture-perfect, here are the essential elements of its secret sauce.
Keep the Design Attractive but Minimal:
Simplicity is the key. You need to deliver your message to the masses
which includes the people from different demographics with different
mindset and preferences. So, you need a design that fulfills the
aesthetic and informative demands of the target audience.
websites trouble the visitors as they face difficulty in finding their
desired content. Today, people adore the sites with minimum, but
all-important information. Everything from colors selection, to
contrasts, fonts, data fill forms, call-to-action buttons and pop-up
windows (better to avoid) should stay minimal for improved user
Parallax design is still trending. But as far as SEO
is concerned, businesses with customized templates and single-page
layouts can magnet more traffic and potential leads.
sites are now coming with personalized content management systems that
offer remarkable support to the site users; be it admin, vendors, and
buyers. It also results in better user experience which, in turn, helps
the marketers with the search engine optimization process.
forget to add search bar at the prominent place on homepage even if it’s
not your eCommerce site. Often, I get irritated when I need to search
something on a website. this usually happens in case of websites
offering services such as IT consulting firms. Search bars don’t involve
much efforts in design and development but brings ease in the user’s
life because he instantly gets the desired results for whatever he looks
for on the website.
One-Page, Multi-Grids Template:
Running a small startup or want to promote your brick and mortar store
online? Parallax web design is the solution. But, it’s not enough for
even a medium-sized eCommerce business. In that case, you need to
deliver outstanding user experience.
Minimal UX/UI design not
only helps in delivering the flawless user experience but also act as a
game booster for search engine optimization. Reason? It makes the web
layout more logical and comprehensible with impressive visual quality.
Moreover, every single website design element is readily determined by
both the visitors and search engine crawlers.
As you tend to keep
the navigation clear and easygoing, you can grab more people’s
attention. It is an open fact that site visitors tend to leave it if
they don’t find their desired information within a few seconds of their
arrival. So, always place your business messages and essential products
or services on the homepage.
Don’t overstuff the homepage. The
website menu is the first thing most of the people check as they visit
any website. Just like the navigational wheel in the ship, this menu
directs the user to different pages with relevant information they are
seeking for. Keep it prominent by placing it above the fold on main web
Always use additional buttons with short, clear
call-to-action on them. For instance, if you want to direct the site
visitor to another page for more information then ‘Read More’ or
‘Explore Here’ is the right button. The most generic and frequently used
button is ‘Click Here’ that direct the users to the relevant page.
Give Substantial Value to Responsiveness:
eCommerce is all about digital business solutions. Your website design
should also complement your digital needs out of which the most
significant one is capturing the attention of mobile users. Here,
website responsiveness takes a considerable lead on all other factors.
engine crawlers will not index your website if it is not responsive
across all digital platforms – browsers and mobile devices.
in today’s fast-paced digital millennium’ is for the fastest. The quick
loading of a website (2-3 seconds) means the user will instantly get
the desired information. Hence, he tends to stay longer on your site
that means your site’s bounce rate will not reach the alarming
situation. Greater the bounce rate, the poor will be the site’s ranking
in the search engines.
Responsive websites usually have decreased
bounce rates – visitors are more likely to stay at your web pages for an
extended period. Google’s mobile-first-index makes essential for the
websites to speed up their loading span – like a flashback. Now, you
will ask for the reasoning.
It’s mandatory because, now, the
search engine crawlers also index the websites through their mobile
versions. And, in case, your site isn’t mobile-friendly crawlers will
not index it, and therefore, you have to forget about top rankings in
the search engines.
Avoid interruption ads by all possible means as they
impede the user experience process. Pop-ups windows trouble the
smartphone users the most due to small screen size compared to the
Short video backgrounds are also in trend, but you need
to do it watchfully. Incorporate videos with fast loading speed so that
they will not leave any negative impact on your search engine
optimization and marketing efforts.
Persuasive content with accurate alignment makes a
website too catchy to magnet the viewer’s attention. Keep the visual
content minimum and focus on appropriate positioning on textual content
complementing the overall web design.
Your eCommerce website design
should deliver flawless user experience. It will become user-friendly
when incorporates the following features – necessary for unified
Suitable canvas size
Easy-to-load, quality imagery
Minimum reliance on pop-up ads
Compatible to all devices and browsers