Reasons to Engage Professional Web Designers for Success in Business:

Having recognized the benefits of digitization of business, every organization looks to being visible and having an impressive presence on the Wide World Web. This not only is accessible across national boundaries and borders, but it also ensures a highly vibrant global clientele. One of the most important factors that contribute to such visibility is having a website that reflects the business, attracts visitors, converts the visitors to prospective customers and most importantly ensures that the prospective customers become ‘repeat’ customers. To achieve this level in business, it is essential that Professional web designers be given the responsibility of creating a website that promotes business growth.

There are many reasons why engaging the services of the web designer is beneficial and some of those reasons include:

The business is reflected by a highly responsive, automated and interactive website which has a higher potential to attract customers.

The professional designers are more likely to be familiar with the latest, state -of -the -art technologies that go into the making of an impressive and user-friendly website.

On engaging the services of the web designer or a web designing company, the website is likely to be updated regularly, which would include the latest information regarding the organization, the business, and related information.

New ideas and concepts are included on the website, making it extremely modern and contemporary. This attracts the viewer to spend some more time on the website, thereby providing the opportunity to convert the visitor into a prospective customer.

Designers are basically artistic in nature and hence, their aesthetic skills come to the fore when creating a website. Their color combinations, graphics, and the other imagery do wonders to the visitors to attract them. Therefore, by engaging the services of the web designers, there is an assurance that the website that is created is a boon to the organization and its business.

Website designers apart from being aesthetically inclined also possess an in-depth knowledge of technology and are highly computer savvy, as they are trained for it. Therefore, the organization is ensured that an extremely user-friendly interface is in place as well as it has just the right material that does not clutter the pages, nor makes it jarring for the viewers.

Factors to look for when engaging the web designer:

When engaging the services of the web designer, there are some factors that make the entire process of engaging their services in achieving the results of their services worthwhile.

Firstly, the qualification and experience of the designer engaged to create a website is important. It is through experience that the designer becomes aware of the pros and cons of various technologies, compatibility of the technology with the different kinds of interfaces and the languages that can be used.

Secondly, knowledge and skill are important factors too, as the web designer is better equipped to offer suggestions and ideas to enhance the quality and the look of the website. Apart from the physicality of the website, the web designer would be able to offer suggestions on the technological aspects of the website, the various pages of the website and the user-friendliness of the website.

Many businesses have websites that are stiff and unchanging. Those websites “talk at” the target audience. There is no interaction that occurs and there is no human contact that is established. It is important to understand that there is a vast difference between a website that doesn’t change or move and one that is constantly evolving and that has the capability to encourage discussions.

It is all about the engagement
The concept of a static website is pretty old school. For a very long time (and it was a challenge to even get business owners to recognize the need for a website at all), website pages were built and they remained exactly as until the end of time. The concept of having a website that changes, evolves, promotes interaction, etc., was positively unheard of.

When it comes to engaging with your target audience, you should always think in terms of being on equal footing with the other person. That means that the other person’s thoughts, feelings, opinions, etc., are just as valuable as yours. It is human nature to want to feel as though everyone’s opinions are important. The truth is that those opinions are important, even if you don’t happen to agree with all of them.

If you promote interaction through your website, the result will be that your traffic will increase and more and more people will pay attention to what you have to say and to the discussions that you have with other people. At this point, you may be wondering why it is so important to have an interactive website.

• You don’t want to take over the discussion, you want to be an important part of it: The role that you play in this case is one of leadership. If you are thinking that you can control what is being discussed to any great degree, you should remove that from your thoughts. However, you certainly can drive the discussion and steer it in a certain direction. The other thing that you need to understand is that the discussion will not stay on a straight path (nor would you want it to do that). It will branch off in many interesting, different directions. However, it is your job to make sure that the discussion doesn’t stray so far from the path that you lose the original concept completely.
• Persuade your target audience to choose the actions that you wish them to choose: If your content is sound and compelling, it will produce the results that you are hoping for. The objective of your content is to connect with the other person on an emotional level. If you achieve that, the rest of the pieces will fall into place. As you are building your website (or having it built), you should keep in mind the objectives that you want to reach once that website is finished and you start to interact with people. The content that you have on your website should be thought-provoking and it will hopefully encourage people to leave comments, questions, etc., so that discussions can begin and will only become more and more interesting and more and more valuable. It is important to remember that you are interacting with human beings. They have their own way of thinking and your interactions will be large contributors to those discussions and the direction that those discussions ultimately take. Remember that you are not the only person who should get something out of the interaction. The other person should benefit just as much.
• Always keep in mind that the other person has free will: It is critical that you remember that the other person doesn’t have to continue to interact with you. He or she chooses to do so. If the interactions go well, the next step (after the appropriate amount of time) will be to interact on a one-to-one basis, either online or in person. However, you should also be prepared for the possibility that they may take advantage of whatever incentives you are offering before they start to interact with you on a more personal level (blog, newsletter, white paper, eBook, etc.). It is important for you to keep in mind that taking advantage of what you are offering is another legitimate way to get to know you and your brand more thoroughly.

Conclusion
A static website will not do very much for you as far as bringing in new traffic is concerned. It also may create a perception in the mind of the other person, a perception that says that you don’t care enough about your business to involve other people. Static websites are a thing of the past (or, at least, they should be). If you want to engage your target audience members, you need to be able to interact with them in some way. It is that simple.

Interactive websites, on the other hand, give other people the distinct impression that you value their contribution and you value what they think. An interactive website captivates the other person and there is no doubt that it is far more interesting than a static website. Why would anyone want to visit a dull website when they can visit one that is compelling and exciting, not to mention educational and valuable at the same time?

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

Enhanced User Satisfaction

A responsive website, which manages errors effectively, has a positive effect on user experience whenever browsing a website. The role of UX design is crucial, since it makes sure that a website can be navigated with ease by anyone, even if it is a grandfather. This way, it will reduce the bouncing rate, preventing users from migrating to other sites. Positive user experience establishes the bond between users and a business.

Creating Fun, Interactive, User-friendly Websites

Think of a gift that is wrapped intricately with special paper and so, no matter what is inside, you are already in love with it. This time, think of the same present simply wrapped in an ordinary box. You will not even bother to look at what is inside. This is the same way web design is important to a business. When users see a particular website, they can determine whether the products or services are made of high quality or not. Google Search Engine is the most often used since it occupies nearly 68% of the search engine pie chart worldwide. This is not only because it is efficient and easy to search, but also because it is fun and knowledgeable to the user. Aside from focusing on these aspects, web design makes sure that a website is optimized so that it would rank high on Google Search.

Reduces Time and Cost of Marketing

Think of a business that is planning to introduce a new product in the market. If it has an efficient website designed by a professional, it would be easy to promote the product online, provide offers and put banners on the site. When a business markets a new product without a website, this will consume a lot of time in printing banners and pamphlets, plus increase the costs of marketing when advertising on television or posters. Therefore, even if the initial investment in web design is high, this will allow a business to save time and money in the long run.

Boosts Market Sales

When a website is designed in a manner that makes it fun to use, customers will spend more time to buy products and not only this, they will even be encouraged to buy more from the website. Customers who have a great user experience when using a website will spread the word to other users. Reviews are very important, since they provide feedback on how an audience responds to a particular website. This will not only enhance efficiency, but also increase market sales.

More Efficient Customer Service and Reduced Support Costs

If a customer wants to cancel an order immediately after he/she makes a purchase, would he/she wait for the seller to deliver then return the item or cancel the order right away? The latter would be the best thing to do. When users complain or give a feedback in one click, this can improve customer service and reduce the costs involved in shipping a product that will eventually be returned.

Enhances Business Intelligence

Purchases and reviews of customers on a website can help in formulating business decisions – like the kind of products that attract consumers and the services they expect. When a business understands the needs of consumers, it will be able to make decisions with regard to those requirements.

There’s no doubt about it that, in the near future, responsive design will be a must. Starting with 2017, when mobile devices of all brands and sizes started to be used massively when accessing the Internet, responsive design gained a lot of traction as people appreciated the way it made websites appear of their devices, providing an improved online experience. So, if you want your company and brand remembered and appreciated by your clients, then you need to have a responsive design on your site if you haven’t done it yet. But, before you launch yourself into anything, there are some aspects you need to know about this particular website design.

What makes the responsive design so different from all the rest?

The main thing you need to have in mind when thinking about responsive design is the fact that it can make a website adjust its size and visual elements according to the type of screen utilized by the end user. In other words, it doesn’t matter if the user will opt for a tablet or smartphone, because he will be able to see the entire page of a website as a whole, just like on a computer, but at a smaller scale, something that doesn’t happen in the case of website design. This feature utilizes CSS media queries and it means that one won’t have to swipe on the screen to be able to read a title, sentence, or to see the tabs of a website. Considering that there are very many types of mobile devices out there and that each of us has our own preferences, using responsive design means making very many people happy when it comes to online experiences.

How does it work?

Now, you will probably wonder how is it possible to make a website fit every type of screen out there. Well, this is where the CSS comes in. Depending on the dimensions of the used screen, it is capable of adjusting the design of a website, including to rearrange elements like navigation menus, images, and various pieces of content, so that the final image will provide everything in a whole and balanced manner. So, it is a rather complex process that means more than just adjusting the size of pictures, but also adjusting the size and position of other elements for a better user experience.

What are the benefits of opting for a responsive website?

There is a false impression that responsive design is only for the large and successful companies, as it is something very expensive. While many impressive things can be achieved with the help of responsive design, like those rather “fancy” details you may have seen when visiting a certain website through a mobile browser, responsive design is not something out of reach. It is not something that can be achieved through simple processes either, but it is definitely not an aspect reserved only for the rich and wealthy. If you contact a reliable marketing agency, you will find out that responsive design can be utilized by almost any type of business out there that wishes to get more attention and clients.

Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there.

Having content that is relevant, engaging and compelling is key to keeping visitors on your website. But how do you do that?

Here are five ways to crafting attention-grabbing content your visitors can’t resist.

1. Less is More
   On your home page, visitors want to know immediately who you are, what you do, how you help them, and why they should choose you.
   Choosing the right words for this really matters. You want emotionally engaging text and images that are benefit rich, command attention, stirs curiosity, and leads them to action.
   Craft powerful headlines.
   Write in short sentences.
   Keep it simple.
   Professional copywriters can help you express your message in a powerful way so your visitors will immediately know they are in the right place.
   
   
2. Keyword Rich
   Write for your audience but also keep search engines in mind. Do research to see what top keyword phrases your target market audience uses to find the kinds of services or products you offer.
   Without “stuffing”, incorporate these keywords in the text of your website copy. Not only will be you be speaking the language of your audience, but you will rank better in the search results as well.
   
   
3. Build Trust
   People want to do business with those who are professional, reliable, and get proven results. Don’t give them a reason to doubt you.
   Ensure you have these bases covered:
   • Carefully proofread your website for spelling and grammar errors
   • Check all links to ensure they all function properly
   • Add testimonials from happy clients
   • Reveal the results you have created for others
   • Demonstrate your thought leadership and competitive advantages.
4. Easy to Scan
   Busy visitors won’t read your website word for word. It’s really important to make sure the highlights of your message can be gleaned from a quick glance down the page.
   This means using brand coordinated colour headings that are bolded with a larger font as well as a different font face to help guide your visitor’s eyes down the page.
   Use bullet points (but not too many) and call-out boxes to call attention to key points. Add relevant photos and graphics to draw the eye in and add interest. Also make use of white space.
   
   
5. Calls to Action
   Every page should be designed and written with a logical call to action you’d like them to take. Aside from having a link or button at the bottom of each page that directs the reader to their next step, here’s some other suggestions:
   • Offer a relevant free giveaway that can capture their contact information that will enable you to build the know, like and trust factor with your audience
   • Display your phone number in a prominent place to further enhance the trust factor
   • Offer a free consultation
   • Feature a coupon or special offer.

If your website isn’t converting visitors into leads or sales, incorporate these tips to help you leverage your website as a powerful way to connect with prospects. Simple tweaks can make a big different in the results you achieve and with conversion.

And if you do have many of these tips in place but your website is still performing poorly, then it’s time to talk to a website professional who can do a site analysis and uncover other problems you may not be aware are happening.

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

Designing a suitable website plays an extremely crucial part in promoting your online business on a professional level. Possessing a website which also appears good on a smartphone or tablet is vital to continue to keep your company competitive. To do this, your website should be clean, with simple navigation, and a look and feel that’s simple to follow for an improved user experience.

Website design needs a lot of creativity. An appealing design of the site is the secret, which will bring in lots of possible clients. An excellent site design can take your organization graph to new heights. It’s a neat compact design that may fit even in little spaces and is made entirely in the United States, to guarantee quality and support.

Since you’ll be leaving the designing of your website to a company, choose a web design company who employs the newest technology to keep your website on top of the competition. Apart from that you could also locate a great company which could offer security solutions for your business enterprise.

Without this, another business will quickly replace your business. While you’re looking for the web design company that is most suitable for you, do not fail to review about the organization’s name, reputation and company policies. It’s often hard to secure a web design company with expertise in excellent ecommerce programming, it isn’t impossible. So now you’ve found one of the best ecommerce website design firms.

The websites are created quite user friendly. The websites are completely designed and developed using WordPress or similar CMS platform and it is the ideal platform inside this arena. Submitting to business directories increase your small business site’s search engine optimization (search engine optimization), meaning that it’s going to be simpler for customers to discover your business through search engines.

If you would like your site to perform and generate leads for increased sales, your company will need far more than merely a site. If you own a site but not satisfied then it is possible to get help from reputed web design firm to get rid of same. The intriguing part about this site is it does not really comply with the tides of the fashion world, but instead intends to earn a mark of its own. It’s through getting your own site. You can do all these by getting your own website which works.

Your site is a direct reflection of your online business. Whenever your website is ready and accessible seamlessly across different mobile devices, then your website become greater engagement medium and a greater rate of retention. Not only does this increase your small business website’s SEO, in addition, it keeps people interested in your company by giving them fresh content to view on a regular basis. Submitting to local small business directories is another great way to market your small business website.

Each website is customized to their requirements. Many companies web sites have a bad position in search engine rankings, or might not be listed at all because they don’t understand how search engines work. Furthermore, maintaining your site content relays the message that you’re keeping your company techniques updated and keeps your small business image polished, in turn winning over new customers.

Imagine having your customers see your site, simply to discover that parts of your site are broken. To attain success, a website ought to be designed under the umbrella of one team. Your website is optimized for search engines to ensure it is simple for your clients to find you. In the modern technology-driven world, your website is often the very first impression of your company and have to capture the user’s attention instantly. A website, with fast and straightforward location search, was also a necessity for local business.

When designing elements on a website, it may seem simple. All you have to do is design gorgeous banners and sliders to grip the attention of a viewer. Did you know that these gorgeous banners and sliders should also have a legible font?

There will always be an uproar of which fonts are the correct ones to use when reaching out to the public. Many business owners tend to use a fancy, cursive font because it looks interesting but a lot of people are not interested in those styles unless the occasion calls for it.

Often, on a website, content or copy has to be as simple to read as possible. Making a person read paragraphs and pages of the information in a fancy font can hurt their eyes. Imagine being the only person on the world wide web to give a reader a migraine? That is a reputation that cannot be forgotten. The key for good looking content is to have a legible font such as Sans-Serif and a well put together layout.

On website platforms, you will have standard fonts to choose from if you build the website without HTML skills. Whereas, with typing out the code you have the freedom to choose the font you desire the most. Steer away from overcomplicated font styles such as Parchment or Blackadder.

When it comes to banners and sliders you have to think about the corporate image and the product or service. If you are promoting a special that is for a specific occasion, such as Valentine’s Day, then by all means use a fancy text type. You would, however, have to make sure that the entire advert is not in this fancy text as it could be overwhelming to the eyes. Choose a specific keyword to apply this style to so that a viewer can read it easily and be drawn to the advert.

Generic sliders that are always on the page need to be as standard as possible but need to be eye catching too. These website sliders also need to be dynamic so every few months make a few adjustments so that the visitor can see that the website is always changing and being updated to keep it current.

A professional website has to be well planned. The website designer will select sliders and banners that will suit the business’s website and will select fonts that are relevant. You will notice that they, too, will choose a simple legible text type which is easy to read.

Web2Go is a Gauteng based website development company, with over fifteen years’ experience in the digital industry. Founded in 2002, Web2Go focused on providing clients with an all-round digital solution.

Logo design, it’s important you know exactly what you’re designing. It’s a big wide world, and creating a logo that is purely unique and unseen can be difficult, especially when it comes to creating for a large company. There are a number of ways you can set your design apart from others and stand out from the crowd, and this article will teach you exactly how to do that.

1. Go back to basics – It’s important that your logo grabs attention, but sometimes making it too flashy can tend to become a bit of an eyesore, especially if it’s for a large international company. Simplicity is a core rule, and even though some of you may think rules are made to be broken, in this case they are definitely not meant to be. Larger companies keep this rule close, with most major sporting brands keeping it simple yet effective, making them among the most recognised on the planet.

2. Consider customisation – Throughout decades, there have been a number of different logo styles to grace advertisements on billboards and television. But which one of them looks the most unique and recognisable? A certain soft drink brand has been using the same font style for over a century, and has continued to dominate the soft drink industry for just as long, and even though keeping it simple is key, it is also important to incorporate a little bit of unique and creative flair.

3. Accept public criticism – In the last decade or so, social media has boomed massively and continues to do so, and with the growing amount of people that use it, almost every man and his dog has developed an opinion about something or other. This is why it is important to accept feedback and criticism from the public, negative or otherwise. In saying that however, you must learn that not every opinion is going to be clear cut and nice, and must expect the occasional troll or harassment.

4. Add personality – Yes, the first rule states that you need to keep it simple, but this doesn’t mean you need to make it completely bland and devoid of any emotion. Adding a flair of personality brings your logo into the limelight, making it noticeable and leaves an impression in the viewers mind. If the logo leaves an impression, this may lead them to have interest in the product and in turn it may even create a new customer for the company. There are a number of companies that have done this, and have moved on to become multi billion dollar industries.

5. Understand colours and their effects on the human psyche – It is widely known that colours have a certain effect on the human mind. A number of green shades can represent balance and tranquillity in the mind, whereas strong reds can cause the mind to view it as hostile and angry. However, when colours are mixed, they can influence the mind in a multitude of unforeseen ways and can leave a lasting impression. McDonald’s is one such company which employs strong red’s and yellow’s, making it instantly recognisable as a fast food company, with yellow employing an emotional response and red employing a physical one, linking hunger and desire to one another.

It is a wide world of logo’s, and standing apart from the crowd is no easy feat. But with these tips, you can be assured that with a bit of knowledge, you can develop your own look and make sure your logo is noticed and put on the map of large industries.

Who is a graphic designer?

A graphic designer is a professional who is skilled to create and assemble photos or images, motion graphics or typography, with an objective to enhance and upgrade the aesthetic appeal of your business. They can work out solutions to make your brand stand class apart in this highly competitive market by making it appear more professional, thus opening your services and products up to an entirely new audience and market.

Here is a quick glance at what all a graphic designer can do for your business.

To better explain and understand the benefits of hiring a graphic designer, we present to you a few points.

Gives your brand a much-needed boost

Who says that every business has to stand out to thrive? For instance, locksmith is a small community and it gains trade from being the only proponent of an important service. For businesses that have tough competition, however, high quality branding is second to none.

A brand is all about how your customers perceive you. It is made from customer facing element of your business – the policy of your customer service, how you tackle their queries, the tone of copywriting, the name of your company, and – above all – how your brand looks.

The logo of your company, the website layout and marketing materials, chosen colours and font, give the first impression to visitors of what your business and company is like. A professional graphic designer knows how to manipulate these elements to make sure your customers perceives you in a positive way. Remember, while a weak brand is instantly forgettable, a strong brand is hard to forget.

Prepares your business for future

A picture has the power to communicate message in a more effective and better way. Also, it explains the complex message much faster than a paragraph can ever. This, certainly, is going to be the most important tactic for business to catch the attention of audience in the near future.

It is a known fact that internet users are short on patience and switch from one page to the other within a few seconds. The best way to hold their attention span is by creating graphics that are attractive and captivating. One of the finest examples of image communication is the symbol based language of emoji. Also, the major search engine stresses the importance of improving image searches.

Solves issues and problems creatively

Modern businesses can never have several creative thinkers that actually is good because graphic designers have the ability to solve the problems in a creative way. This creative problem solving skill make them high in demand. Throughout a graphic designer course, students are bombarded with one problem after another and are motivated and encourages to experiment and find their own unique visual solutions.

Consequently, such a professional can extend help in many ways such as with your business decisions. The area might not be related to their expertise but they can show how to look at it from a different perspective altogether.

Saves times

Time is precious. If you are running a business, it is apparent you might not have sufficient time to take care of graphic design. Good and attractive design is not something you would stumble upon. It is the right blend of skills that need a specialist training and a lot of practice. It will take you several years to master the software required to complete graphic design projects to a professional level. However, when you hire a graphic designer, you do not have to worry about anything.

What are you waiting for?

With so much to offer, investing in the services of a graphic designer is worth a consideration. Tap the benefits of their services and give your business the exposure it needs to flourish.

Every day, as I open the internet, I find myself in a pool of websites. Often, I categorize some as trash and others as useless. I simply scroll down to see something that won’t make me cringe. Unless I come across something beautiful that runs smoothly on my aesthetic sense, I keep gritting my teeth with a repeat thought “Ugh! This Again!”

However, every once in a while, I successfully find a website that’s a real feast for the eyes, that instantly capture my attention, something that stirs my curiosity and I couldn’t resist to explore.

And to make these eCommerce masterpieces is the holy grail of every web development agency. For the reason that nobody wants to waste time on ambiguous, inefficient and time-sucking websites.

Now if you have been wondering how these sites become so picture-perfect, here are the essential elements of its secret sauce.

• Keep the Design Attractive but Minimal:

Simplicity is the key. You need to deliver your message to the masses which includes the people from different demographics with different mindset and preferences. So, you need a design that fulfills the aesthetic and informative demands of the target audience.

Descriptive websites trouble the visitors as they face difficulty in finding their desired content. Today, people adore the sites with minimum, but all-important information. Everything from colors selection, to contrasts, fonts, data fill forms, call-to-action buttons and pop-up windows (better to avoid) should stay minimal for improved user experience.

Parallax design is still trending. But as far as SEO is concerned, businesses with customized templates and single-page layouts can magnet more traffic and potential leads.

eCommerce sites are now coming with personalized content management systems that offer remarkable support to the site users; be it admin, vendors, and buyers. It also results in better user experience which, in turn, helps the marketers with the search engine optimization process.

Don’t forget to add search bar at the prominent place on homepage even if it’s not your eCommerce site. Often, I get irritated when I need to search something on a website. this usually happens in case of websites offering services such as IT consulting firms. Search bars don’t involve much efforts in design and development but brings ease in the user’s life because he instantly gets the desired results for whatever he looks for on the website.

• One-Page, Multi-Grids Template:

Running a small startup or want to promote your brick and mortar store online? Parallax web design is the solution. But, it’s not enough for even a medium-sized eCommerce business. In that case, you need to deliver outstanding user experience.

Minimal UX/UI design not only helps in delivering the flawless user experience but also act as a game booster for search engine optimization. Reason? It makes the web layout more logical and comprehensible with impressive visual quality. Moreover, every single website design element is readily determined by both the visitors and search engine crawlers.

As you tend to keep the navigation clear and easygoing, you can grab more people’s attention. It is an open fact that site visitors tend to leave it if they don’t find their desired information within a few seconds of their arrival. So, always place your business messages and essential products or services on the homepage.

Don’t overstuff the homepage. The website menu is the first thing most of the people check as they visit any website. Just like the navigational wheel in the ship, this menu directs the user to different pages with relevant information they are seeking for. Keep it prominent by placing it above the fold on main web page.

Always use additional buttons with short, clear call-to-action on them. For instance, if you want to direct the site visitor to another page for more information then ‘Read More’ or ‘Explore Here’ is the right button. The most generic and frequently used button is ‘Click Here’ that direct the users to the relevant page.

• Give Substantial Value to Responsiveness:

eCommerce is all about digital business solutions. Your website design should also complement your digital needs out of which the most significant one is capturing the attention of mobile users. Here, website responsiveness takes a considerable lead on all other factors.

Search engine crawlers will not index your website if it is not responsive across all digital platforms – browsers and mobile devices.

Survival, in today’s fast-paced digital millennium’ is for the fastest. The quick loading of a website (2-3 seconds) means the user will instantly get the desired information. Hence, he tends to stay longer on your site that means your site’s bounce rate will not reach the alarming situation. Greater the bounce rate, the poor will be the site’s ranking in the search engines.

Responsive websites usually have decreased bounce rates – visitors are more likely to stay at your web pages for an extended period. Google’s mobile-first-index makes essential for the websites to speed up their loading span – like a flashback. Now, you will ask for the reasoning.

It’s mandatory because, now, the search engine crawlers also index the websites through their mobile versions. And, in case, your site isn’t mobile-friendly crawlers will not index it, and therefore, you have to forget about top rankings in the search engines.

What Else?

• Avoid interruption ads by all possible means as they impede the user experience process. Pop-ups windows trouble the smartphone users the most due to small screen size compared to the desktop displays.
• Short video backgrounds are also in trend, but you need to do it watchfully. Incorporate videos with fast loading speed so that they will not leave any negative impact on your search engine optimization and marketing efforts.
• Persuasive content with accurate alignment makes a website too catchy to magnet the viewer’s attention. Keep the visual content minimum and focus on appropriate positioning on textual content complementing the overall web design.

The Verdict:

Your eCommerce website design should deliver flawless user experience. It will become user-friendly when incorporates the following features – necessary for unified functionality.

• Custom template
• Suitable canvas size
• Exceptional readability
• Interruption-free navigation
• Easy-to-load, quality imagery
• Minimum reliance on pop-up ads
• Compatible to all devices and browsers